Live with Wonder. A boutique collection of Studio, One, and Two Bedroom Apartments for rent in Memphis, TN. A new away of apartment living has arrived in Memphis. Formerly home to the original Wonderbread Bakery, The Rise is now creating a place and space for wonderful things. Amenities that inspire. Apartments that indulge. Class A in every way. Come home to our apartments for rent in Memphis, TN, and be amazed. Discover the home you deserve at The Rise and start your lease today!